"To quote Queen B, "ring the alarm": Beyoncé is the face of H&M. Both she and H&M are majorly buzzy right now — so, yeah, this ad campaign is going to be a juggernaut. The singer is currently making bank off her sold-out tours, and the fast fashion shop is only getting bigger every day with its & Other Stories releases. We heard rumors of the campaign many moons ago, and now it's confirmed with the first shot, by legends Inez and Vinoodh, rolling out today.
Photographed in the Bahamas, the campaign will go on to include video, print, and multiple billboards. There's even a collection designed with Bey's help, to be released over the coming months, as the weather cooperates with the summery wardrobe. (We always knew Tina wasn't the only Knowles bitten with the design bug. Do you think the collection will channel House of Deréon?) (WWD)"
Photo: Courtesy of H&M.