It's Closet Freak Baby — H&M

Bow Down

Posted by Alyssa Franco-Lozada on

"To quote Queen B, "ring the alarm": Beyoncé is the face of H&M. Both she and H&M are majorly buzzy right now — so, yeah, this ad campaign is going to be a juggernaut. The singer is currently making bank off her sold-out tours, and the fast fashion shop is only getting bigger every day with its & Other Stories releases. We heard rumors of the campaign many moons ago, and now it's confirmed with the first shot, by legends Inez and Vinoodh, rolling out today.  Photographed in the Bahamas, the campaign will go on to include video, print, and multiple billboards. There's...

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